Reward the Browsing, Not the Buying: A Case for Shelf Citizenship at Your Local Indie
Punch cards count purchases. They don't count the thing that actually keeps an independent bookstore alive: regulars who show up to events, write shelf talkers, and hand-sell books to strangers. An argument for a new kind of loyalty program — and a whimsical Storied Owl model we'd love to see at the register.